Kroger Profits From Volume


anecdotal stories
Seventy-five years ago a young grocery clerk had $372 and an idea. He founded a little store on the Cincinnati riverfront. Today that one store has grown into a system operating some 2,000 stores in 19 midwestern and southern states. His name was Bernard H. Kroger.

He helped foster a merchandising revolution based on the premise that if a large enough volume of goods could be sold at a very small unit profit, a satisfactory total profit would be earned.

“Likewise as it was also in the days of Lot . . . they bought, they sold . . .” – Luke 17:28

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*Unless otherwise noted, Scripture taken from the New King James Version®. Copyright © 1982 by Thomas Nelson. Used by permission. All rights reserved.

About Roland Ledoux

Pastor of Oasis Bible Ministry, an outreach ministry of intercessory prayer, encouragement and exhortation of the Word of God and author of the ministry blog, For The Love of God. I live in Delta, Colorado with my beautiful wife of 50+ years and a beautiful yellow lab whom we affectionately call Bella.
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