Of Napoleon, Herold writes: “Napoleon loved only himself, but unlike Hitler, he hated nobody. In good as in evil, he was without emotion, and he did only so much of either as he believed necessary. Napoleon’s main achievement, if it may be called that, was the revolution he brought about in the techniques of power and of manipulating men. His use of press and propaganda, his mastery of applied psychology to make people do what he wanted them to do, his rhetoric, his bulletins, his genius at self-dramatization, his flair for pageantry, his superb exploitation of human vanity, ambition, and gullibility, his genius at fanning fear and greed by turns, and finally, his artful creation of his own legend—all this places him squarely in our own times.”