Millions of motorists in the Pacific Northwest are getting the word as billboards pop up along highways announcing “The Lord is coming” and similar messages. It all started when Seattle real estate man Roland J. Hoefer saw red after spotting a billboard that promoted a nudist colony. Now his Maranatha Association is marketing Jesus just as forthrightly. Hoefer cites Habakkuk in the Living Bible as rationale: “And the Lord said to me, ‘Write my answer on a billboard, large and clear, so that anyone can read it at a glance and rush to tell the others.'”